Pakistan’s clothing industry is renowned for its diversity, offering everything from luxury bridal wear to casual, everyday clothing. In this blog, we’ll explore the top 20 Pakistani clothing brands, focusing on when they typically have sales, what they offer, and their strengths and weaknesses based on customer reviews over the last five years.
Sales Periods Overview
Here’s a summarized table of the key sales periods for each brand, helping you plan your shopping during the best times to catch discounts and special offers:
| Brand | Summer Sale | Mid-Summer Sale | Winter Sale | Eid Sales | Independence Day Sale | Black Friday | Other Sales |
|---|---|---|---|---|---|---|---|
| Khaadi | June | August | Dec-Jan | Before Eid | March 23rd, August | November | Pakistan Day (March 23rd) |
| Sana Safinaz | June-July | – | December | Before Eid | August | November | – |
| Gul Ahmed | June | August | December | Before Eid | August | November | Clearance Sales |
| Nishat Linen | June | August | December | Before Eid | August | November | – |
| Junaid Jamshed (J.) | June-July | – | December | Ramadan, Eid | – | November | – |
| Alkaram Studio | June-July | August | December | Before Eid | August | November | – |
| Maria B | June-July | – | December | Before Eid | – | November | Pre-Bridal Season (Oct-Nov) |
| Sapphire | June-July | August | Dec-Jan | Before Eid | August | November | – |
| Bareeze | June | – | December | Before Eid | August | November | – |
| Asim Jofa | June-July | – | Nov-Dec | Before Eid | – | November | Wedding Season (Nov-Dec) |
| Ethnic by Outfitters | June-July | August | December | Before Eid | August | November | – |
| Zara Shahjahan | June-July | – | December | Before Eid | August | November | – |
| Firdous | June-July | August | December | Before Eid | August | November | – |
| Elan | June-July | – | December | Before Eid | August | November | – |
| Cross Stitch | June-July | August | December | Before Eid | August | November | – |
| Bonanza Satrangi | June-July | August | December | Before Eid | August | November | – |
| Kayseria | June-July | August | December | Before Eid | August | November | – |
| Beech Tree | June-July | August | December | Before Eid | August | November | – |
| Ego | June-July | – | December | Before Eid | – | November | Flash Sales (March, October) |
| Lulusar | June-July | August | December | Before Eid | August | November | – |
Brand Overviews
1. Khaadi
- What They Sell: Ready-to-wear, unstitched fabrics, luxury pret, casual wear, home textiles, accessories.
- Strengths: Khaadi is celebrated for its unique prints and its ability to fuse eastern and western styles, making it a top choice for casual wear.
- Weaknesses (Based on Reviews): Over the years, customers have raised concerns about declining fabric quality and stitching inconsistencies in ready-to-wear items. There have also been complaints about color bleeding in some fabrics after washing.
2. Sana Safinaz
- What They Sell: Luxury pret, lawn, bridal wear, unstitched fabrics, ready-to-wear.
- Strengths: Sana Safinaz is known for high-end luxury designs, making it a go-to brand for formal occasions.
- Weaknesses (Based on Reviews): Customers have expressed dissatisfaction with the high prices, particularly when the quality does not meet expectations. There have also been frequent complaints about delayed deliveries and poor customer service during peak sales periods.
3. Gul Ahmed
- What They Sell: Unstitched fabrics, ready-to-wear, home textiles, accessories.
- Strengths: Gul Ahmed is highly regarded for offering a wide range of products with high-quality fabrics.
- Weaknesses (Based on Reviews): Over the past five years, some customers have noted inconsistencies in fabric quality and issues with stitching in ready-to-wear collections. Shipping delays during sales periods have also been a recurring issue.
4. Nishat Linen
- What They Sell: Unstitched fabrics, ready-to-wear, home textiles, accessories.
- Strengths: Nishat Linen is known for its vibrant prints and durable fabrics, making it a great choice for casual and semi-formal wear.
- Weaknesses (Based on Reviews): Customers have reported issues with colors fading after a few washes. There have also been complaints about limited stock availability during sales events.
5. Junaid Jamshed (J.)
- What They Sell: Traditional wear (shalwar kameez, kurta), fragrances, accessories, unstitched fabrics.
- Strengths: Junaid Jamshed is a trusted brand for traditional wear, known for its high-quality materials and craftsmanship.
- Weaknesses (Based on Reviews): Customers have highlighted issues with design repetitiveness and price increases over the years. Some have also mentioned that the quality of fabric has declined, particularly in lower-priced items.
6. Alkaram Studio
- What They Sell: Unstitched fabrics, ready-to-wear, home textiles, accessories.
- Strengths: Alkaram Studio offers a wide variety of products with good quality fabrics and designs.
- Weaknesses (Based on Reviews): Customers have expressed concerns about inconsistent quality in fabric and stitching. There have also been complaints about slow delivery and poor customer service during sales.
7. Maria B
- What They Sell: Bridal wear, luxury pret, lawn, ready-to-wear, unstitched fabrics.
- Strengths: Maria B is highly regarded for bridal and luxury wear, offering intricate designs and high-quality fabrics.
- Weaknesses (Based on Reviews): High prices are a common concern, with customers sometimes feeling that the quality doesn’t match the cost. Additionally, there have been complaints about size inconsistencies and delayed deliveries.
8. Sapphire
- What They Sell: Ready-to-wear, unstitched fabrics, luxury pret, accessories.
- Strengths: Sapphire is known for its trendy designs and high-quality fabrics at a reasonable price point.
- Weaknesses (Based on Reviews): Customers have reported issues with customer service, particularly during sales. There have also been complaints about fabric quality and color fading after washing.
9. Bareeze
- What They Sell: Embroidered fabrics, luxury pret, formal wear, unstitched fabrics.
- Strengths: Bareeze is renowned for its intricate embroidery and high-quality formal wear, perfect for special occasions.
- Weaknesses (Based on Reviews): Prices are on the higher side, with some customers feeling that the quality does not always justify the cost. There have also been complaints about limited availability of popular designs during sales.
10. Asim Jofa
- What They Sell: Bridal wear, luxury pret, formal wear, unstitched fabrics.
- Strengths: Asim Jofa is known for luxurious designs, particularly in bridal and formal wear.
- Weaknesses (Based on Reviews): The brand’s very high prices have led some customers to feel that the exclusivity and quality do not always align with the cost. Delayed deliveries during peak seasons have also been reported.
11. Ethnic by Outfitters
- What They Sell: Ready-to-wear, unstitched fabrics, accessories.
- Strengths: Ethnic by Outfitters offers trendy, youthful designs at affordable prices, making it popular among younger customers.
- Weaknesses (Based on Reviews): Over the years, customers have reported inconsistent sizing and occasional issues with fabric quality. Limited stock during sales has also been a recurring issue.
12. Zara Shahjahan
- What They Sell: Bridal wear, luxury pret, lawn, unstitched fabrics.
- Strengths: Zara Shahjahan is known for its minimalistic and vintage-inspired designs, especially in bridal wear.
- Weaknesses (Based on Reviews): Some customers find the prices high for the ready-to-wear collection. There have also been complaints about limited variety and availability during sales.
13. Firdous
- What They Sell: Unstitched fabrics, ready-to-wear, lawn, accessories.
- Strengths: Firdous offers affordable pricing with a good range of designs, particularly in lawn collections.
- Weaknesses (Based on Reviews): Customers have reported issues with fabric quality, particularly in lawn collections. There have also been complaints about delayed deliveries during sales.
14. Elan
- What They Sell: Luxury pret, bridal wear, formal wear, lawn.
- Strengths: Elan is known for high-end luxury designs, making it a popular choice for formal occasions and weddings.
- Weaknesses (Based on Reviews): Very high prices, with limited availability of ready-to-wear items. Customers have also mentioned delayed deliveries and occasional issues with customer service.
15. Cross Stitch
- What They Sell: Unstitched fabrics, ready-to-wear, luxury pret.
- Strengths: Cross Stitch is celebrated for its embroidered and digital prints, offering a blend of traditional and modern styles.
- Weaknesses (Based on Reviews): Customers have reported issues with the quality of stitching and occasional problems with fabric durability. There have also been complaints about limited variety during sales.
16. Bonanza Satrangi
- What They Sell: Ready-to-wear, unstitched fabrics, accessories, fragrances.
- Strengths: Bonanza Satrangi is known for its affordable prices and wide range of products, especially popular for casual wear.
- Weaknesses (Based on Reviews): Some customers have reported inconsistencies in fabric quality and issues with stitching. Additionally, there have been complaints about delayed deliveries during sales periods.
17. Kayseria
- What They Sell: Unstitched fabrics, ready-to-wear, luxury pret, accessories.
- Strengths: Kayseria is known for vibrant prints and traditional designs, offering good value for money.
- Weaknesses (Based on Reviews): Customers have reported issues with fabric durability and color fading after washing. There have also been complaints about limited availability of popular items during sales.
18. Beech Tree
- What They Sell: Ready-to-wear, unstitched fabrics, accessories.
- Strengths: Beech Tree offers trendy, modern designs at affordable prices, making it popular among younger customers.
- Weaknesses (Based on Reviews): Customers have reported issues with limited variety and occasional quality inconsistencies. Stock shortages during peak sales have also been a recurring problem.
19. Ego
- What They Sell: Ready-to-wear, accessories.
- Strengths: Ego is known for casual, chic designs that are comfortable and affordable, ideal for everyday wear.
- Weaknesses (Based on Reviews): Over the years, customers have mentioned issues with limited variety and occasional problems with fabric quality. Size inconsistencies have also been reported.
20. Lulusar
- What They Sell: Ready-to-wear, luxury pret, accessories.
- Strengths: Lulusar offers contemporary and trendy designs with a focus on modern cuts and styles, making it popular among fashion-forward customers.
- Weaknesses (Based on Reviews): Higher prices have been a common concern, with some customers feeling that the quality does not always justify the cost. Limited variety during sales has also been a frequent issue.
Conclusion
These top Pakistani clothing brands have established themselves as leaders in the fashion industry, offering a wide range of products from luxury bridal wear to casual ready-to-wear collections. While they excel in providing unique designs and quality fabrics, customer reviews over the past five years highlight some areas for improvement, particularly in terms of fabric quality, stitching, and customer service during sales periods.
By staying informed about when these brands have their sales, you can make the most of your shopping experience, ensuring that you get the best value for your money while enjoying the rich variety of Pakistani fashion.
